SEAT Global Magazine

SEAT Global Magazine is focused on sport and entertainment industry practitioners sharing best practices, lessions learned, case studies, technology insights, leadership strategies and news.

Chat with Christine

This week’s ‘Chat with Christine’ video features Scott Kegley, Executive Director of Digital Media and Innovation for the Minnesota Vikings.

SEAT Dallas 2018

Join 600+ Industry Global Leaders in Dallas Texas, USA. Dedicated to sport & entertainment professionals across the World!

Open Collaboration

Deep Discussions

Friendships

“As a kid at Christmas you had that excitement of Christmas Day. You know that under the tree there’s a gift for you and you can’t wait to open it. For me that is what SEAT is. I’m excited to get there because I know I will see some new technologies. I’m going to meet really smart individuals who can add value to me both professionally and personally. If you could only attend one conference, this is it. Christine and her team have done an amazing job.” – Jerard Butts, Assistant Athletics Director Information Technology at Ole Miss
SEAT is the highlight of my year! Year in and year out, this conference has given me the opportunity to reconnect with my sports “Family”. Thanks SEAT for putting on an awesome event!! –Steve Reese, Chief Information Officer at Phoenix Suns
It is impossible for me to explain what attending SEAT will do for you as a sport professional. You simply have to try it for yourself to experience the amazing sharing of knowledge, unique international networking and unparalleled atmosphere. See you in SEATTLE! #FOMO - Jesper Nyholm, CEO 7peaks / Chief of Online & eHealth Gamification at Denmark Olympics
SEAT 2017 Somehow has surpassed the prior conferences and every other conference I’ve attended including those I chair! The quality of the content, the networking and the atmosphere are amazing but at this point after five years, I expect it and yet am still amazed. –Paul Greenberg, Founder & Managing Principal at The 56 Group, LLC

 

SEAT is a wonderful opportunity to meet your peers and discuss common problems. It is a great place to hear solutions and develop friendships that will help your team and your career. You will find that everyone is helpful and the sessions are great. Even rivals on the field help each other at SEAT. Great experience! - Tommy Regan, Director of IT at VIrginia Tech Athletics

 

SEAT is the most intimate & engaging sports and entertainment conference-event across Europe and the world. I’ve attended five SEAT conferences, three in the USA and two in London - the content, collaboration, knowledge sharing and networking is absolutely the best in the industry! SEAT is a MUST-ATTEND event EVERY year! - David Jones, Sr.Vice President,Technology-AEG Europe/O2 Arena

 

Absolutely awesome, great to meet new friends and catch up with my old friends. - Kirk Wakefield, Executive Director, Sports Sponsorship & Sales at Baylor University

 

Tracks & Discussions

 

 

This is an executive level track with 2 sessions on Monday and 2 sessions on Tuesday, interactive, engaging and open discussion workshops providing Executives’ tools needed to make smart business, strategy and leadership decisions. Best practices in deepening leadership engagement, understanding the attributes of a great leader, evolving perspectives in leadership, mentoring, motivating and building departments and organizations that are transforrmational, innovative, accountable and ready to meet evolving industry demands. Outside experts are being brought in to lead these sessions; the experts are in the areas of executive leadership, executive coaching and strategy. Additional fee of $250 per person to attend the Executive Track Sessions.

 

 

 

 

Case studies, best practices, collaborative discussions, workshops and panels on data, CRM, loyalty, social, ticketing solutions and strategies, sponsorship tools, sales best practices, fan-relationship models and strategies and analytics best practices & strategies that work. Sessions with focus on leveraging and combining CRM, social media, sponsorship and sales strategies. Workshops on new GDPR marketing regulations and strategies. Best practices in creating a data-driven marketing strategy leveraging transformational technologies, tools and strategies. Additional roundtable discussions on leadership best practices to ensure departmental successes.

 

 

Two days of case studies, roundtables, panels, best practices and networking focused on digital marketing strategies, transformational technologies, social media, forward thinking ideas, creating & implementing digital roadmap strategies, re-branding strategies, latest successful projects around fan engagement strategies, mobile apps and more. Additional roundtable discussions on leadership best practices to ensure departmental successes.
For many years, this track has been known as the CIO/Venue Tech Track. As the industry is evolving and technology is the cornerstone for revenue, operations and fan engagement, the track is now named Hard Hat: Tech Advocacy through Architecture & Design.  Stadium, arena and venue architecture & design discussions with a focus on how technology and fan engagement should be the design strategy of new builds and renovations across the industry. The sessions in this track  will challenge the status-quo, change the direction of venue technology discussions with sharing best practices, collaborative discussions looking at Smart Cities, venue operations, digital technologies, venue construction, architecture and venue design THROUGH the fan journey leveraging transformational technologies, IoT,  AI, VR, forward -thinking strategies, digital marketing strategies, new innovations and analytics to drive change in the global sports and entertainment industry. An underlying tone on venue and cyber security discussions will prevail to ensure the industry leaders are driving fan safety, data security and fan engagement in a positive direction in years to come.
Sunday morning closed-door program with collegiate leaders and focused industry discussions. This is an opportunity to provide collegiate leaders across the US, the opportunity to network, share & collaborate with their industry peers staying up to date with the latest of industry strategies, NCAA policies, campus and sport technology solutions and much more.

 

 

This is an executive level track with 2 sessions on Monday and 2 sessions on Tuesday, interactive, engaging and open discussion workshops providing Executives’ tools needed to make smart business, strategy and leadership decisions. Best practices in deepening leadership engagement, understanding the attributes of a great leader, evolving perspectives in leadership, mentoring, motivating and building departments and organizations that are transforrmational, innovative, accountable and ready to meet evolving industry demands. Outside experts are being brought in to lead these sessions; the experts are in the areas of executive leadership, executive coaching and strategy. Additional fee of $250 per person to attend the Executive Track Sessions.

 

 

 

 

Case studies, best practices, collaborative discussions, workshops and panels on data, CRM, loyalty, social, ticketing solutions and strategies, sponsorship tools, sales best practices, fan-relationship models and strategies and analytics best practices & strategies that work. Sessions with focus on leveraging and combining CRM, social media, sponsorship and sales strategies. Workshops on new GDPR marketing regulations and strategies. Best practices in creating a data-driven marketing strategy leveraging transformational technologies, tools and strategies. Additional roundtable discussions on leadership best practices to ensure departmental successes.

 

 

Two days of case studies, roundtables, panels, best practices and networking focused on digital marketing strategies, transformational technologies, social media, forward thinking ideas, creating & implementing digital roadmap strategies, re-branding strategies, latest successful projects around fan engagement strategies, mobile apps and more. Additional roundtable discussions on leadership best practices to ensure departmental successes.
For many years, this track has been known as the CIO/Venue Tech Track. As the industry is evolving and technology is the cornerstone for revenue, operations and fan engagement, the track is now named Hard Hat: Tech Advocacy through Architecture & Design.  Stadium, arena and venue architecture & design discussions with a focus on how technology and fan engagement should be the design strategy of new builds and renovations across the industry. The sessions in this track  will challenge the status-quo, change the direction of venue technology discussions with sharing best practices, collaborative discussions looking at Smart Cities, venue operations, digital technologies, venue construction, architecture and venue design THROUGH the fan journey leveraging transformational technologies, IoT,  AI, VR, forward -thinking strategies, digital marketing strategies, new innovations and analytics to drive change in the global sports and entertainment industry. An underlying tone on venue and cyber security discussions will prevail to ensure the industry leaders are driving fan safety, data security and fan engagement in a positive direction in years to come.
Sunday morning closed-door program with collegiate leaders and focused industry discussions. This is an opportunity to provide collegiate leaders across the US, the opportunity to network, share & collaborate with their industry peers staying up to date with the latest of industry strategies, NCAA policies, campus and sport technology solutions and much more.

WHO ATTENDS SEAT

  • C-Level Executives 45%
  • Director, Exec./Sr. Director & Management Level 31%
  • Manager 16%
  • Specialist in Tech, Data Architecture, IoT and Analytics 8%
  • CRM Database Marketing / Loyalty Leaders 26%
  • Digital Marketing / Social Media Leaders 24%
  • CXO Strategy Leaders 21%
  • Venue Technology & Security Leaders 20%
  • Game Presentation Leaders 8%
  • Sports and Entertainment Professionals (Attendees) 59%
  • Sponsors 32%
  • Staff & Interns 4%
  • VIPs & Guest Passes 3%
  • Strategic Partners 2%

Get the Latest Info

Get the agenda as soon as it's released, plus Early Bird Discount offers and more

©2011-2016 Christine Stoffel, LLC., ©2011-2016 SEAT,LLC. SEAT®, SEAT Europe®, SEAT Global Magazine®, SEAT Global TV®, Silicon Sports Accelerator®, CBR Sports Group®, iLead-SE® and Christine Stoffel® are trademarks and corporate entities owned by Christine Stoffel, LLC. Any unauthorized use of these names, or variations of these names, is a violation of state, federal, and international trademark laws.